Success Square
How to Market in A Bad Economy
Does this sound like you… the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses. If that sounds like you, you're not alone. A lot of the small business owners I consult with have those exact feelings. They want to discuss lowering prices and reducing marketing. There are a myriad of reasons why I disagree with both of these ideas, but rather than bore you with a dissertation on my philosophy, I thought I'd share a few tactics that you should be employing instead. First and foremost, you should definitely be focusing on your current customers. Current customers are easier to market to and sell to, since they already know, like and trust you. Rather than cutting ...
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