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Non Profits

The Importance of Image for a Non-Profit Organization

Saturday, January 31, 2009 15:29 by Jeffrey Spiegel

In today’s business and economic environment image can be the difference between success and failure.  This is true in for-profit entities and more so in non-profit organizations.  Non-profit organizations rely heavily on individual donations, which are given based on the reputation, or image of the entity.  The public perception of the organization, the quality of the work it does, how much of every dollar donated actually goes to the exempt purpose on which the entity was founded, these are all important factors used in determining whether to give to a charity or not.   Over the last number of years there have been many instances where an organization received negative press, some justified and some unfounded.  There are various reasons for ...

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